Ride the Crust, Taste the Wild
Client
Pizza Rodeo MTL
Service
Branding, illustration, merch design
Year
2025
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Introduction
Pizza Rodeo is a wild visual identity project for a Montréal-based pizza spot serving bold BBQ-inspired slices. From sketch to merch, the concept brings together western aesthetics, vintage textures, and bold illustration. With its iconic cowboy pizza mascot, checkerboard details, and a red-and-green palette, the brand extends across shirts, pizza boxes, and triangle slice packs — all designed to stand out and feel hand-crafted.
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What I did
We crafted the full brand identity for Pizza Rodeo, where pizza meets the wild west. From early pencil sketches to final vector illustrations, we created a playful and cohesive visual system centered around a dynamic mascot. The identity was applied across multiple touchpoints — including custom-shaped packaging, t-shirts, and delivery boxes — to build a consistent, bold, and fun brand universe. Our approach combined vintage aesthetics with modern execution, designed to leave a strong first impression.
