Dogs Kart Racers
Client
Atherstone
Service
Illustration, poster, merch
Year
2025
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Introduction
A retro-inspired racing universe where streetwear meets street racing. “Hustle & Flow: Dog Kart Racers” is a self-initiated illustration project mixing nostalgic cartoon vibes with urban flavor. From grumpy bulldogs to chill golden retrievers, each racer has their own look, ride, and attitude. The world was built from scratch, entirely hand-drawn and pushed into merch and poster design.
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What I did
This personal illustration project explores a fun and dynamic universe of dog characters racing in a vibrant, cartoon-style world. We designed four unique racers, developed their visual identity, and created a full poster campaign with custom mockups and textures. The visuals were printed on street-style T-shirts and blown up into posters, capturing the nostalgic energy of ’90s animation mixed with urban codes. Every element — from the “Arrêt” signs to the traffic cones — was hand-illustrated to create a rich and cohesive world.
