The Waves Are Calling
Client
Les Vagues Festives
Service
Art direction, character design, illustration, event branding, merchandise
Year
2025
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Introduction
"Les Vagues Festives" is a sun-soaked visual identity created for a beach party taking place at Omar Khayam Hammamet. The direction focused on playful character design, vintage textures, and a vibrant color palette to reflect the lighthearted energy of the event. Each poster variation features a unique illustrated character embodying the spirit of summer and celebration — bold, colorful, and street-ready.
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What I did
We developed a full creative concept for Les Vagues Festives, a summer beach event in Tunisia. The work included designing three original characters, each with their own personality, style, and outfit, to represent the vibe of the event. We created a full set of posters, mockups, and merchandise, including T-shirts and street-style visuals. With a bold type treatment and a hand-drawn finish, the visuals were designed to be fun, collectible, and shareable — perfect for both print and social media.
